Employment services refer to the range of support services which help job seekers to find employment and employers to hire staff. There are various synonyms to this term such as job placement services, job counselling, career guidance and workforce development. Job placement services, as the name suggests, involve identifying and matching candidates to job opportunities that suit their skills and experience. Similarly, job counselling and career guidance provide guidance on career paths and job search strategies. Workforce development focuses on preparing workers for employment by providing education and training. Regardless of the term used, all these synonyms point towards the same goal of providing assistance to both job seekers and employers in the job market.