A station break is defined as a short interruption in a broadcast programming to air a commercial or a sponsor's message. Some synonyms for station break include commercial break, ad break, intermission, pause, recess, or hiatus. Other commonly used terms include bumper, break card, segue, or filler. In the United Kingdom, station break is replaced with "endcaps" or "idents" which are brief visual and audio sequences played before and after the commercial break to distinguish the sponsor's product or service. Regardless of the terminology used, station breaks have become a fundamental element of television programming that provides the audience with a brief respite from the main content while also serving as a platform for advertisers to reach their target audience.