Vox pop is a Latin term that means 'voice of the people'. It refers to the act of obtaining opinions or views from ordinary people on a particular topic or issue. There are several synonyms for this term, including 'man on the street', 'public opinion', 'street talk', 'crowd sourced opinion', 'citizen journalism', and 'people's voice'. These terms are often used in the media and public relations to describe the process of gathering information through interviews or surveys. Vox pop is an effective tool for obtaining a wide range of views regarding social, political, or cultural issues. It helps to give an insight into the mindset of the general public.