Wen Ch'ang is a Chinese term that refers to the God of Literature or the God of Knowledge. This term emanates from the Chinese belief that academic success is necessary for achieving success in life. Synonyms for Wen Ch'ang include Wen Chang Sheng Di, Wenchang Dijun, Wenchang Wang and Wenchang Jun. Among these synonyms, Wen Chang Sheng Di is the most commonly used one. This God is highly respected by students and scholars, and they often worship and pray to him with the hope of achieving academic success. People also offer incense and other offerings to Wen Ch'ang with the intention of gaining his blessings and aid in their academic pursuits.